Social Media Marketing
Due to exceptional demand, we have launched the ‘Make it Durham’ campaign. This new campaign will now lead across BID’s social media.
The campaign has been broken down into key messaging pillars:
Taste Durham – to support the hospitality sector.
Socialise Durham – to support the nighttime economy
Stay Durham – to support inbound tourism, mid-week and weekend stays in the city
Shop Durham – to support national and independent retailers in the city.
Experience Durham – to promote events, attractions, and culture.
Celebrate Durham – to highlight success stories and community pride.
We want all businesses to get involved with the campaign – and we are also working with key partners such as Durham County Council, the City of Durham Parish Council and Visit County Durham to drive awareness.
How To Get Involved
The key marketing pillars of the campaign will be broken down into social media posts across BID’s platforms. The posts will work as a mix of round-ups, video reels, news posts, success stories, graphics and promotions.
Here is how businesses can get involved:
- Download the Make It Durham Campaign Toolkit and use the assets across your own social media platforms
- #makeitdurham – use the hashtag across your social media so we can build a collaborative movement
- Supply photos and videos to Durham BID so we can use them across social media in the Make It Durham Campaign
Due to the unprecedented demand for Durham BID to share content across its social media, we are moving away from business spotlight videos (which focus on a single business). This new campaign will enable us to target and promote specific sectors and areas of the city, resulting in a more equitable distribution of content for businesses.
How To Send Us Content
Send all submissions to paulhoward@durhambid.co.uk with “Social Media Submission – [Business Name]” in the subject line.
1. Content Relevance and Theme
Submissions should be directly relevant to your business, and content should align with one or more of the Make it Durham campaign pillars.
Taste Durham – Help us celebrate Durham’s food and drink scene by sharing, for example:
- New menus, dishes and seasonal specials
- Food and drink events, tastings and launches
Socialise Durham – Support Durham’s evening and night-time economy by sharing, for example:
- Live music, entertainment and themed nights
- Cocktail launches and drinks promotions
- Group booking offers and social experiences
- Late-night events and activities
Stay Durham – Encourage visitors to spend longer in the city by sharing, for example:
- Accommodation offers and packages
- Midweek and weekend stay promotions
- New facilities, experiences and any events
- F&B updates, such as new menus, new dishes on the menu
Shop Durham – Showcase the city’s fantastic retail offer by sharing, for example:
- New product launches and collections
- Seasonal campaigns and special offers
- Gift ideas and shopping inspiration
Experience Durham – Help people discover more reasons to visit by sharing:
- Events, festivals and exhibitions
- Attractions and visitor experiences
- Family-friendly activities
Celebrate Durham – Tell us what makes Durham special, for example:
- Business milestones and anniversaries
- Awards and achievements
- Community projects and partnerships
- Success stories that showcase Durham’s people and businesses
Submission Timelines and Specifications
Submit content at least two weeks in advance. We schedule content in advance and won’t always be able to share your content at short notice. On occasion, we may be able to share information at very short notice in the case of a last-minute announcement or emergency, and the best way to contact us about this is by email to: paulhoward@durhambid.co.uk
Frequency: Limit to one submission per month per business to allow for diverse community representation.
Specifications: Videos and images captured on a modern mobile phone will be sufficient for social media. Please supply in portrait, not landscape.
If images and video files are too large to send via email, please use We Transfer (free version) and send to: paulhoward@durhambid.co.uk
Contact Information: Include a contact person’s name and email in case we need clarification or additional details. Durham BID reserves the right to edit submissions for clarity, branding, and formatting. We will notify you if any major changes are made.