Make It Durham Campaign
Due to exceptional demand, we have launched the ‘Make it Durham’ campaign. This new campaign will enable us to target and promote specific sectors and areas of the city, resulting in a more equitable distribution of marketing content for businesses.
The ‘Make it Durham’ campaign is a city-wide movement that encourages people to spend locally, promote the city of Durham, attend events, support businesses and celebrate everything that makes Durham special.
Our primary objective has and always will be to increase city centre footfall, dwell time and spend.
The messaging pillars of ‘Make it Durham’ are:
Taste Durham – Hospitality Sector focus on cafes, restaurants and bars.
Socialise Durham – to support the nighttime economy
Stay Durham – support inbound tourism, mid-week and weekend stays in the city
Shop Durham – Support national and independent retailers in the city.
Experience Durham – Promote events, attractions, and culture.
Celebrate Durham – Highlight success stories and community pride.
How To Get Involved
Durham BID is partnering with key organisations across the city who have pledged their support for Make It Durham. These include the City of Durham Parish Council, Durham County Council, and Visit County Durham.
A series of graphics has been produced to reinforce the key messaging pillars, and as well as being sent to all partners, they are available to all businesses to use across their own platforms, too.
We actively encourage businesses to use these to be a part of building the brand of ‘Make it Durham’, making it instantly recognisable to residents and visitors across the city.